The Cultivation of Womanhood Through Advertisement Body...

In this paper we will explore how advertisements cultivate a woman’s need for consumerism as a part of their own self image. George Gerbner, the founder of cultivation theory, argued that television has the ability to impact the way that people percieve certain message and influence their everyday life. In this study, we will conduct a content analysis of quantitative and qualitative measures that will study fashion advertisements. Each advertisement will be critiqued by a set of questions to help find any pattern or correlation between attributes that may have an impact on female consumers. A sample population will be drawn at random on three different occasions containing women from the ages of 18-30. In the first group each individual†¦show more content†¦This study is significant because it addresses advertisements that are viewed by women of different ages. The formation of attitudes towards the projected social norms in these advertisements can make women feel inadequate due to their inability to conform to these standards. This can have an impact on the way that women live their lives on a daily basis. Women are driven to have the things that they see because it makes them socially acceptable. Women are portrayed to gain happiness by obtaining using items advertised, and this can encourage purchase. The more these advertisements produce revenue the better it is for the economy, and with a struggling economy this can help sell more units and provide more jobs. Therefore, this study is important to not only women’s issues, but also on the broad scale of economic development. Literature Review American society today claims to live in a progressive world and this progression is claimed to preside within many different social categories. The biggest by far, relates to the meaning of being a woman and what feminine connotations and denotations entail. Some assert that the progress regarding female advancement has transcended the values of the 21st century while others believe that oppression and subjection of the female body regarding consumerism and what it means to be feminine has not disappeared but has instead become institutionalized within publicShow MoreRelatedImpact of Media on Socio-Cultural Values and Social Institution in Indian Society10316 Words   |  42 Pagesof audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience. †¢ High reader involvement means that more attention will be paid to your advertisement †¢ Better quality paper permits better color reproduction and full-color ads †¢ The smaller page (generally 8  ½ by 11 inches) permits even small ads to stand out †¢ Long lead times mean that you have to make plans weeks or months in advance †¢Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesdegradation of the global environment and massive spurts in excessive mortality brought on by warfare, famine, periodic genocidal onslaughts, and worldwide epidemics. In no previous epoch of history was war so vilified and peace so consciously pursued through the establishment of international organizations and diplomatic exchanges. Despite these endeavors, the levels of domestic and international violence within human populations and the ravages visited upon animals and the natural world by humans vastly